The Correlation Between College Students and Spotify

College can be very stressful and unpleasant. However, that is nothing music can’t fix. Spotify is a widely known digital music service that gives you access to millions of songs from artists all over the world. There seems to be a direct correlation between Spotify and college students.

Students listen to music “from the library to the gym to the party, and even to bedtime” (Buskirk, 2015). Music surrounds students. In my college experience, wherever I went, there was music playing. Outside the student center, in the gym, in the cafeteria, in the apartments, etc

There are so many different music services such as Itunes, Pandora, SoundCloud, etc. Although, Spotify is really astute to focus on getting college students to buy their digital music service. Spotify offers a student discount to college students “for [only] $4.99 per month to US undergraduate students at an accredited college or university” (Tran, 2017).

 

Spotify has been targeting college students from the start because individuals around that age, listen to music the most. Therefore, Spotify would get the most business through them.

To help Spotify retain its leadership in the music business, “Spotify and Hulu have teamed up to offer a new bundle deal that includes Spotify’s premium ad-free tier and Hulu’s tier with limited commercials” (Tran, 2017). Therefore, making even more students switch over and buy Spotify. The advertisement for this has been everywhere recently and it seems to be paying off due to “the partnership reflect[ing an] increasingly competitive on-demand video and music streaming service market” (Tran, 2017). It has been bringing in many more students.

 

Interviews:

Jamie (21 years old) (Goes to West Virginia University):

Question 1: What music app do you use and why?

I use Spotify because I get a discount for being a student and it’s also really easy to use. I like that I can see what my friends are listening to so I can find more music that I like. Hulu is a plus! I deleted my Netflix account since I got Hulu with Spotify so cheap.

Question 2: Have you ever used a different music app? If so, why did you switch?

Yes, I have used Itunes in the past but it was just too expensive to keep buying one song at a time for over a dollar. I switched because I heard of the great deal Spotify had.

Question 3: Do you pay for your own music?

Yes.

Question 4: When do you listen to music?

I listen to music when I am in the shower, doing homework, working out, going to sleep, in the car and hanging out with my friends.

Question 5: Do you make different playlists?

Yes. In the summer, I’ll make playlists for the country concerts im going to so I can learn all the songs that will be played. I also have a playlist for when I am working out and a seperate one for when I am in bed trying to go to sleep. It’s really helpful so that I am not listening to loud obnoxious music while trying to fall asleep.

 

Shayna (20 years old) (Goes to Rowan University):

Question 1: What music app do you use and why?

Pandora because it is only $4 a month.

Question 2: Have you ever used a different music app? If so, why did you switch?

Itunes but I switched because it was too expensive.

Question 3: Do you pay for your own music?

I didn’t pay for my own music when I used Itunes. However, now that I’m older, I have to pay for it myself, which is why I switched to the cheapest music app I could find.

Question 4: When do you listen to music?

I listen to music when I work out or with friends.

Question 5: Do you make different playlists?

No

 

Tia (21 years old) (Goes to Rowan University):

Question 1: What music app do you use and why?

Spotify because it comes with Hulu and it’s such a great price!

Question 2: Have you ever used a different music app? If so, why did you switch?

Itunes but I switched because it was too expensive and didn’t have what Spotify had to offer.

Question 3: Do you pay for your own music?

Yes.

Question 4: When do you listen to music?

I listen to music when I’m in the car, when I work out, when I’m in bed about to go to sleep, when I’m doing homework, etc.

Question 5: Do you make different playlists?

Yes, depending on what activity I’m doing.

 

Observation:

After interviewing my three friends, I noticed a lot. Tia and Jamie seemed to listen to music more compared to Shayna. Therefore, Spotify was a great deal for them for what it had to offer. Shayna on the other hand, just picked the cheapest music app. Tia and Jamie make playlists and also use the Hulu account that Spotify comes with. Shayna never mentioned anything about Netflix or Hulu and she has never made any playlists before. After just these three interviews, I can see that college students pick Spotify if they listen to music on a regular basis and/or watch a lot of TV. I wonder how my results would differ if I had interviewed more than three people.

 

Works Cited:

Buskirk, Eliot Van. “How College Students Listen in the United States.” Insights, 9 Oct. 2015, insights.spotify.com/us/2015/10/09/how-us-college-students-listen/.

Tran, Kevin. “Spotify-Hulu Partnership Targets College Students.” Business Insider, Business Insider, 11 Sept. 2017, www.businessinsider.com/spotify-hulu-partnership-targets-college-students-2017-9.

About the Author

Briana Smierciak
Briana Smierciak is 21 years old and goes to Rowan University. Her major is Early Childhood Education with a dual major in Writing Arts and a minor in Special Education. She hopes to become a kindergarten teacher in the future.